Connecting Physical Sales to Digital Growth with Brij

June 24, 2025

By The Artemis Fund
The Artemis Fund believes technology can create prosperity for all. With offices in New York, Texas, Massachusetts, and Nevada, Artemis leads seed rounds for companies creating resilient families, individuals, and businesses across the US.
If you buy a Dyson vacuum at Target or a Stanley tumbler at REI, chances are the brand has no idea who you are. For omnichannel brands selling through retailers, this is the norm: they lose the opportunity to know their customer or collect data the moment a product leaves the shelf. With rising customer acquisition costs and the demise of third-party cookies, brands are under increasing pressure to build direct, durable relationships with their buyers. Yet most lack the tools to do so, especially outside of their owned ecommerce channels. That’s where Brij comes in.
The U.S. retail market is massive, valued at $7.2T, with $1T attributed to online sales across all channels. 
Yet brands still struggle to see who their customers are, particularly when selling through third-party retailers. In an environment where every dollar counts, brands need a smarter way to grow.

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The Artemis Fund is excited to announce our investment in Brij’s $8M Seed round alongside Bright Pixel, CEAS, and Red Bike Capital.
Brij is building the foundational marketing platform for omnichannel brands, turning physical product engagement into actionable first-party data that drives personalization and growth. Their full-stack SaaS platform unifies data collection, customer data platform (CDP) capabilities, and AI-driven insights to help brands deepen customer relationships and streamline marketing across channels.
Kait Stephens, CEO, started her career in finance at Blackstone and iStar, eventually becoming a VP at PIMCO. She earned her MBA at Harvard Business School. Zack Morrison, CTO, brings over a decade of experience in hardware, product design, and GTM execution, including roles at Theranos and Auris Health.
The Opportunity
$1.2T+ global consumer durables market, growing at a 6.3% CAGR
$21.7B CPG software market, growing to $27.1B by 2028
61% of high-growth companies are shifting to first-party data strategies
First party data drives 2.9X revenue uplift and 1.5X cost savings
~800K omnichannel brands in the U.S. alone
The Solution
Brij’s platform enables brands to collect data across any digital or physical touchpoint, including QR codes, in-store promotions, and paid media, then unify this data into a single customer profile through its enterprise-grade CDP. This allows marketers to build personalized campaigns and loyalty programs without point-of-sale data, while backend analytics provide visibility into performance and insights to strengthen retail partnerships. Designed for ease of use, Brij integrates with major CRMs and ecommerce systems, turning fragmented data into actionable marketing workflows.
The Impact
As brands navigate a world where customer data is more valuable than ever, Brij offers a better way forward: one that honors consumer choice, promotes data autonomy, and drives durable business growth. With Brij, brands can stop guessing and start growing, creating stronger customer relationships, more resilient operations, and a healthier, more responsive retail economy.
We believe once in a generation companies will be built by unexpected founders. If that sounds like you, pitch us here!

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