How Knova Is Solving Cross Asset Fragmentation
August 28, 2025
By The Artemis Fund
The Artemis Fund believes technology can create prosperity for all. With offices in New York, Texas, Massachusetts, and Nevada, Artemis leads seed rounds for companies creating resilient families, individuals, and businesses across the US.
You’re running treasury operations for a fast-growing asset manager. Your team is juggling cash accounts across global banks, crypto wallets, and custodial partners. Each with its own systems, reporting standards, and settlement timelines. Moving money between entities feels like navigating a maze. Real-time visibility? Nonexistent. And instead of being strategic and managing financial risk, your team is stuck reconciling spreadsheets. The complexity only multiplies as you expand into new markets or asset classes.
It sounds like a nightmare, but it’s the daily reality for product, operations, and engineering teams at exchanges, asset managers, fintechs, and beyond.
The global asset management market is estimated to be valued at approximately $128T, with technology spend accounting for ~15% of fees. With tokenized assets projected to reach $68T by 2030, the opportunity for innovation is massive.
The global asset management market is estimated to be valued at approximately $128T, with technology spend accounting for ~15% of fees. With tokenized assets projected to reach $68T by 2030, the opportunity for innovation is massive.
Get The Artemis Fund’s stories in your inbox.
Get The Artemis Fund’s stories in your inbox.
Sign up for our newsletter
We believe the next generation of fintech will be shaped by infrastructure innovators who enable trust, transparency, and efficiency at scale.
That’s why we’re thrilled to back Knova in their oversubscribed Seed Round, led by Anthos Capital with investor participation from The Artemis Fund, Clocktower Ventures, Google/Alphabet, Sand Hill East, Block, Hard Yaka Ventures, A100x and others.
Knova is solving one of the most persistent challenges in financial services: managing traditional and digital assets across siloed systems. By addressing issues like poor settlement efficiency, lack of interoperability, and the absence of a single source of truth, Knova empowers financial institutions to reduce operational complexity, cut costs, and gain real-time visibility into their global asset operations.
The company is led by Founder & CEO, Natalya Thakur, a digital currency pioneer with over a decade of experience spanning BlackRock, Google[X], Celo, and the Hoover Institution. Natalya holds degrees from Stanford (B.S., MBA) and Harvard Kennedy (MPP/MPA).
The Opportunity
The Opportunity
The financial infrastructure market is undergoing a seismic shift, yet the systems supporting these assets remain fragmented and outdated, driving an estimated $41B in IT spend just to manage data across incompatible platforms.
This creates a massive opportunity across several accelerating sectors:
- 💸 Global Fintech: $209.7B today, projected to hit $644.6B by 2029
- 🧩 Fintech-as-a-Service: $387.4B now, growing to $1.1T by 2030
- 🔗 FinTech Blockchain: $700B today, expected to reach $21.6T by 2034
- 🗂️ Digital Asset Management: $7.7B in 2024, projected to hit $32B by 2033
The next generation of financial leaders will be defined by how well they automate, integrate, and scale across this complexity. That’s where Knova comes in.
The Solution
The Solution
At the core of Knova’s platform is a programmable infrastructure that enables financial institutions to orchestrate and scale digital asset operations. Their solution includes:
- Digital Asset Capabilities: Orchestrate workflows like wallet rebalancing, automated investment decisions, netted settlements, sweeping, and treasury operations — using existing custody and payment providers, with currency coverage across 50+ countries.
- Unified Asset Management: Transact any asset type through one interface with real-time visibility across all parent-child accounts and systems.
- Cost Reduction: Optimize operations and transaction fees through settlement strategies, automated workflows, and sub-ledger transactions.
- New Revenue Streams: Launch digital asset products and services within your existing workflows without building infrastructure from scratch.
- Programmable Automation: Configure any transaction type or business logic to automate treasury operations, compliance logic, rebalancing rules, or threshold-based actions.
The Impact
The Impact
By delivering a unified transaction layer, Knova gives institutions real-time visibility across all accounts, automates complex transactions, and enables cost-saving features like internal netting, batched withdrawals, and multi-party settlements. Knova integrates directly with both legacy systems and modern networks, dramatically reducing time and cost to implement.
This is the kind of infrastructure we believe the future of finance will be built on, and we’re thrilled to back Natalya and the Knova team as they bring it to life.
We believe once in a generation companies will be built by unexpected founders. If that sounds like you, pitch us here!
Newsletter Signup
